There's a new show called Jane by Design that will be premiering on ABC Family on January 3rd.
To promote the show, they've selected a group of bloggers, yours truly included, to participate in a series of style challenges leading up to the series premiere. It's really fun - we've been invited to "interview" for a blogging position at Donovan Decker, the fictional company in which the show takes place. The winner of the "position" gets her blog mentioned on an episode of the show!
After accepting the challenge, I got a giant trunk in the mail from Donovan Decker, full of a bunch of cool things that I'll be revealing as the challenges go on. A few days later, I got an email from Gray Chandler Murray, telling me about the first task:
By now you should have received the trunk I sent you and you should be ready to begin the interview process. The blogger we are looking for at Donovan Decker must have a sparkling personality, impressive creativity and the ability to influence the masses. You must also be an expert shopper with a trained eye for what’s new & unique. For this phase of the interview process, take the $50 gift card I sent you and go shopping. When you return, shoot a video of your shopping haul and post it to your own blog. Then show me that you can engage your readers. Tell them to share their own haul videos here and mention the name of your blog. Impress me with your originality. A video of what you bought at the most fabulous boutique could bore me to tears. A video of what you bought at the grocery store could fascinate me. Or bore me to tears. I shop around the world from Mumbai to Tokyo to Sydney looking for inspiration, and sometimes I don’t know what I’m looking for until I see it. Do you have what I’m looking for? If you do, my assistant Jane will contact you and you’ll proceed to the next phase of the interview process.
FUN FUN FUN!
So I took my $50 gift card to the place where I knew I'd get the most out of it: Goodwill. And while Goodwill is often hit-or-miss for me, I made out like a bandit, you guys. Check it out.
Even more fun - they want you (yes, YOU) to share your own shopping inspiration on their Facebook page. Share a video, a photo, or just tell them about your favorite recent purchases. And don't forget to mention What the Frock? in your posts.
Stay tuned, because I'll be posting a whole slew of tasks in the next few weeks! Follow along on Twitter with the hashtag #JBDStyleChallenge and learn about the show at @ABCFJane.
Here is more show info from the official site:
"Jane By Design follows Jane Quimby (Erica Dasher), a quirky teen with an eclectic chic fashion sense, who lands a job at a hip design studio when they mistake her for an adult. Torn between her love of fashion and the need to finish high school, Jane conceals her true age to assist the demanding, but talented Gray Chandler Murray (Andie MacDowell), who travels the world in search of the next big style trend. Jane quickly learns that working for a successful executive in the cutthroat world of fashion is not as glamorous as she once thought. But with help from her best friend Billy Nutter (Nicholas Roux), Jane tries to keep up appearances as she toggles between two lives and guard her secret. Even with Billy’s support, will Jane’s ruse be a passing fad, or will she be able to fashion a career in the design business?"
Here's a clip of the show, if you're interested (and you should be, it's totally cute)!
By the way, this is not a sponsored challenge, and I've received no compensation for this post beyond the trunk full of goodies that ABCFamily sent.
