02 November 2012

Reader Survey Results, Part II

It's time for the second round of results from the What the Frock? reader survey! Today, I'm going to review and address the suggestions you had for me and the blog.

Kidding. I totally do.
I have to say, you guys gave some amazing suggestions and feedback! I really appreciate everything you've said, and will be taking it into account while going forward. You've already given me some great ideas for new features, and some other important things to keep in mind (I'll elaborate below).

I got so many suggestions that there's not enough time to address every single one in this post. But there were some suggestions and comments that really stood out because several people had the same feedback, and that's what I'm going to tackle here today.

So, let's get started, m'kay?

The first issue I wanted to address is something that I pretty much expected to come up when I posted this survey. A handful of you said that, lately, there have been too many sponsored posts on the blog. Guess what? I agree! Here's the deal: I got laid off from my job in July and the unemployment benefits I'm earning equal only about 1/3 of my former salary. So, I've been taking on more sponsored posts than usual as supplemental income.

I get a decent of opportunities for sponsored posts, and I usually turn a lot of them down because they're not really right for What the Frock? But lately, I've been opting in to most of those that have been offered. I promise that, after I get a job, you'll see a lot fewer sponsored posts. But in the meantime, please know that every word that I write in those sponsored posts is 100% genuine. I may be compensated to write about a brand, but the sentiment behind the posts is all me. I wouldn't write about a brand I wouldn't use.

So, I beg you - hang in there? Thanks!

Many of you asked for more diversity in the celebrities I feature. You want to see more women of color, and more women of all sizes, from petite to plus-sized and everything in between. Again, I agree with all of you who have suggested this and will do a better job in the future to increase the diversity of the celebs I feature. But I need your help, too. If there is a celebrity you'd like to see more of, then please request it! You can email me at whatthefrockblog@gmail.com with a full-length photo of the celeb and outfit you'd like me to recreate, and I'll try my best to do it.

A great number of you said that you want to see more casual and work outfits, and fewer dressy outfits. I definitely understand this, as I'm sure that 99% of us don't have the same red-carpet lifestyle that Hollywood celebs have. But, most of the reader requests that I get are either for celebs on the red carpet, or for styling advice for a special event. So I think I've struck a pretty good balance between casual and fancy on the blog. I absolutely will start posting some more office-appropriate looks (confession: these are the hardest for me because I've never in my entire life worked in an office that didn't let me wear jeans, but it'll be a nice challenge for me). As a matter of fact, even before I got these survey results, I'd planned on a full week of What to Wear to the Office posts. Stay tuned next week for those.

A surprising amount of you said that you'd like to see more male celebrities on the blog. I definitely didn't expect this, but I'm happy to oblige and turn Guy Style into a regular weekly feature.

Quite a lot of you suggested that I post more about wardrobe versatility, i.e. styling one item for two events or for two seasons I LOVE THIS IDEA and have already made this a weekly feature.

A group of you want to see more outfits that are featured on TV shows. Those are hard for me to do because it's really challenging to create an outfit when all I have to work from is a fuzzy screencap. If there is a TV show outfit that you'd like to see recreated, send me an email with a clear photo, and I'll do my best!

Some of you have complained that many of the items to which I link are out of stock, especially in the Frugal Finds posts. And yeah, I know. It frustrates me, too. I usually write my posts a day or two in advance and then schedule them to go live. And sometimes, in between the time I write the post and the time the post deploys, the item is sold out. I've been trying to prevent this by writing only a day in advance, but sometimes, it happens anyway. If you're interested in an item that's sold out, shoot me an email and I'll try to find you a quality substitution.

The last two trends I saw in your feedback were actually polar opposites of each other. Several of you said that some of the items I post are too expensive (a $50 necklace, a $90 dress, etc.), but several others of you said that some of the items I post are too cheap and poorly made. Likewise, some of you said that I should post more accessible looks for everyday people, and others think I should post more high-fashion, cutting edge, and/or aspirational looks.

Unfortunately, I'm going to have to file this one under You Can't Please Everyone. I try to post all different types of products and looks, with the vast majority of them costing under $100. Sometimes, the quality may not be the best, sometimes, an item might be a bit more expensive than one would like. In general, it's impossible to find a catch-all solution that will make everyone happy. I hope that everyone who reads this blog can find at least a few items that will work for you, your budget, and your lifestyle.

So, that's it! If you have any additional feedback, feel free to leave it in the comments or shoot me an email if you'd rather it was private. I really, really appreciate everyone who took the time to fill out the survey and offer suggestions and feedback. You guys are seriously the best!

xo
Dana